If you’re searching for a light, elegant dessert that’s both quick and crowd-pleasing, this Strawberry Roll-Up Cake is your answer. Made with a soft and fluffy French Genoise sponge, it requires no baking powder and comes together in under 20 minutes. Whether you’re hosting guests or just treating yourself, this cake rolls up beautifully with strawberry jam and makes a stunning centerpiece.

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Ingredients:

For the Genoise Sponge:

• 4 large eggs (room temperature)

• 120g all-purpose flour

• 120g granulated sugar

• A pinch of salt

• 1/2 tsp vanilla extract (optional)

For Assembly:

• 1 tbsp granulated sugar (optional, for low-sugar jam)

• 300g strawberry jam (or any jam you like)

For Decoration:

• 1 tbsp powdered sugar

• Seasonal fruits (e.g., strawberries, raspberries)

• Fresh mint leaves

Recommended Pan Size: 43 cm x 30 cm x 2.5 cm

Strawberry Roll-Up Cake (French Genoise Style)- video

Instructions

Step 1: Preheat & Prep

Preheat your oven to 350°F (180°C). Line your baking sheet with parchment paper and use a bit of butter underneath to keep it in place. This ensures a flat, even bake.

Step 2: Whip the Eggs

Using a stand mixer or the double boiler method with a hand mixer, combine eggs, sugar, salt, and vanilla in a heatproof bowl. Whisk on low speed to temper the eggs and slowly increase the speed until the mixture triples in volume, turns pale yellow, and holds a ribbon shape.

NOTE: This process is essential as we are not using baking powder. The aerated eggs provide all the lift your sponge needs (check the video for better understanding of the result)

Step 3: Fold in the Flour

Sift in the flour in two parts and gently fold using a spatula. Use upward, circular motions from the edges to the center to avoid deflating the batter.

Step 4: Bake the Sponge

Transfer the batter onto your parchment-lined baking tray. Spread evenly and bake for 10 minutes, or until the top is golden and a toothpick inserted comes out clean.

Step 5: Roll the Cake

While the cake is still hot, invert it onto a clean, damp towel or parchment paper dusted with a bit of sugar (especially if using low-sugar jam). Carefully peel off the bottom parchment, then roll the cake tightly. Let it rest for a few minutes.

Step 6: Fill and Re-Roll

Unroll the cake gently and spread your strawberry jam evenly, avoiding the very edges to prevent overflow. Roll it up tightly once more and trim the ends for a beautiful presentation.

Step 7: Decorate

Let the cake cool fully before dusting with powdered sugar. Add fresh berries and mint leaves for a fresh, elegant touch.

Tips for Success

• Whisking the eggs properly is crucial for achieving a fluffy sponge.

• Do not overmix after adding the flour.

• Roll the cake while warm to avoid cracks.

• Customize your jam filling or even use whipped cream and fresh fruit.

Serving Suggestions

This cake is perfect for tea time, birthdays, brunch, or any spring or summer gathering. Pair it with a cup of tea or a light herbal infusion for a balanced sweet treat.

Want to take it further? Pair this roll cake with our fun Berry Blast Juice for the ultimate seasonal dessert table. Click here for the recipe.

Final Thoughts

This Strawberry Roll-Up Cake is proof that elegance doesn't require hours in the kitchen. With just a few simple ingredients, you can craft a light, delicious dessert that’s sure to impress. It’s kid-friendly, quick to bake, and fully customizable — what’s not to love?

If you try this recipe, leave a comment and let me know how it turned out. Don’t forget to tag me on Instagram @life.By.Eya — I love seeing your recreations!

FAQ

Can I use other types of jam? Yes! Raspberry, apricot, blueberry — use whatever you love or have on hand.

Can I make this cake gluten-free? Yes, substitute with a 1:1 gluten-free baking flour.

Can I fill it with cream instead of jam? Absolutely! Whipped cream with berries makes a lovely filling too.

How do I store leftovers? Wrap it in plastic wrap and store in the fridge for up to 3 days.

Strawberry Jam Roll-Up Cake

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